Employment Freelance Designer
SEPT 25 - Current

Designer / Art Director 
HelloFresh
AUG 22 - AUG 25

Social Media Designer
Persephone Social 
JULY 22 - AUG 22

Junior Designer / Art Director
Within 
 JULY 21- JULY 22

Creative Director, Student
JERK Magazine
JUNE 20 - MAY 21

Design Intern
Fictive Kin
JUNE 19 - AUG 19
Education
Syracuse University School of Visual and Performing Arts

Communications DesignB.F.A
Skills Art Direction
Branding
Social Media Design
Advertising Design  
Styling 
Packaging Design
Editorial / Publication Design
Typography
UX / UI Design
Presentation Design 
Illustration
Digital and Film Photography
Software
 Photoshop
Illustrator
InDesign
Figma
Sketch
Lightroom 
Premiere Pro 
After Effects
Procreate
RecognitionCreative Quarterly Issue 66
Graphic Design Winner: Student
2022

Graphic Design USA
American Graphic Design Award
2021


Last Updated 09.10.25  

FIONA GAFFNEY
fionapgaffney@gmail.com
732.320.8082


Currently available for freelance work of many shapes and sizes. Shoot me an e-mail at fionapgaffney@gmail.com 


Select Clients
HelloFresh / Factor / Green Chef / EveryPlate / The Pets Table / Jose Cuervo / Noggin / Playboy / Nike / Rag and Bone / Good Chop / YANDY / Viceroy Sugar Beach / Kinship / Whistle


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I’m Fiona Gaffney and I’m a designer and art director based in NYC.




2025

HelloFresh Refresh

/ Art Direction
/ Design Direction and Production

After over a decade in the meal kit business, HelloFresh refreshed their look to speak to updated menu options, quality, and deliciousness.

I conceptualized and art directed our photoshoot and corresponding designs to highlight these new improvements and humanize the brand through lifestyle photography and slice-of-life moments.



2022 - 25

HelloFresh Design Selects 

/ Design for social media, web, print, packaging, e-mail
/ Art and design direction

I designed the full suite of assets for HelloFresh for three years, watching the brand transform and tweak each year to respond to performance. This is a collection of various paid social and e-mail assets of the thousands (millions?) I’ve made across all channels.



2021 - 22

Playboy

/ Social Media Design
/ Typography Exploration

Seasonal campaigns for Playboy from Fall 2021 to Spring 2022. I created layouts for social media and paid and organic digital advertising.

Each campaign was visually tweaked based on previous learnings from performance on socials. Deliverables for each campaign included Instagram, Facebook, and Pinterest assets, as well as Discovery, UAC and display assets for various paid ad spaces.



2021 - 22

Jose Cuervo

/ Social Media Design
/ Typography Exploration
/ Color Grading


Seasonal campaigns for Jose Cuervo from Fall 2021 to Spring 2022. I assisted the senior art director on set and created layouts for social media and paid / organic digital advertising.

Campaigns and explorations included Jose Cuervo Cristalino, Añejo, Plata, and Playamar.


2024 - 25

Factor

/ Design
/ Art and design direction

Selects from various paid social campaigns that I created for Factor during my time at HelloFresh.



2024 / 2025

Green Chef AAPI Month

/ Art Direction
/ Design

Conceptualizing, art direction and design for Asian American and Pacific Islander Heritage Month 2024 and 2025, showcasing dishes that highlight AAPI flavors through partnerships with Sun Noodle and Omsom.  

The LTO campaign included e-mail, paid social, iAM and MMS assets.


2021 - 22

Noggin

/ Social Media Design
/ Art Direction

Seasonal campaigns for Noggin from Holiday 2021 to June 2022. I helped establish design direction and create layouts for social media and paid digital advertising.

Each campaign was visually tweaked based on previous learnings from performance on socials. Deliverables for each campaign included Instagram, Facebook, and Pinterest assets, as well as Discovery, UAC and display assets for various paid ad spaces.



2021

rag & bone

/ Social Media Design

Design for our winning pitch with Rag & Bone — a brand 100% about quality, authenticity, and elegance. We focused on simplicity, clear calls to action, and letting the photography really shine.

We identified new opportunities for paid advertising and brand recognition, pitching a more down-to-earth emphasis on photography rather than celebrity, for an audience that can relate more and see themselves wearing Rag & Bone. 


2025

EveryPlate

/ Art and Design Direction

Art direction and design concepting for EveryPlate’s Back to School campaign 2025. 

Also included: Garden Party LTO art direction.


2019

Fictive Kin Zine Issue #2

/ Editorial Design 
/ Creative Direction

A zine for Fictive Kin that I conceptualized and designed in the summer of 2019, focused on spirituality and its relevance to the design studio.



2022

Nike

/ Design
/ Mock-Ups

With Nike as one of our established clients, and with the rise of emoji URLs, we decided to pitch a campaign surrounding their classic Air Force 1s and use an emoji of the shoe to combine new and emerging tech with the iconic brand. 



2020 - 21

Jerk Magazine

/ Editorial Design 
/ Creative Direction

A selection of my favorite spreads I designed as Creative Director of Jerk Magazine at Syracuse University in collaboration with my team of illustrators and photographers.

 check out my student work here (because I’m too damn sentimental to say goodbye to it)




© Fiona Gaffney 2025