SUGO TUSCAN SAUCES

PACKAGING

SUGO is a tuscan pasta sauce brand made in Italy that caters toward an American audience looking for the perfectly authentic, artisan sauce with simple ingredients harvested directly from the source.

/ logo
/ brand identity
/ packaging
/ web presence
/ original photography

Visual Identity

SUGO is fresh. SUGO is chic. SUGO is just like Nonna used to make. To communicate this freshness to an American audience with a higher price point, the packaging is minimal, sophisticated, and luxe. Natural ingredients dance freely across the label and a strong grid is used on just a limited amount of space. This use of white space sings a song of elegance, as do the primary and secondary fonts — thin and with a bit of flare.

Voice Words
/ fresh / simple / authentic