Nike
With Nike as one of our established clients, and with the rise of emoji URLs, we decided to pitch a campaign surrounding their classic Air Force 1s and use an emoji of the shoe to combine new and emerging tech with the iconic brand.
/ design
/ mock-ups
/ mock-ups
Deliverables
We wanted to replace traditional media tactics with emoji combinations that use the same
functionality to celebrate the personalized spirit of the AF1, so we created:
functionality to celebrate the personalized spirit of the AF1, so we created:
/ 40th anniversary AF1 emoji keyboard
/ customizable shoe settings with emoji in Nike app
/ Facebook, OOH, and DOOH advertising
/ Spotify playlist and cover art
/ customizable shoe settings with emoji in Nike app
/ Facebook, OOH, and DOOH advertising
/ Spotify playlist and cover art
/ jersey mock-up
/ Maps logo
/ Snapchat filter
