HelloFresh
I’ve been designing the full suite of assets for HelloFresh for three years, watching the brand transform and tweak each year to respond to performance. Below is a collection of various assets of the thousands I’ve made across all channels.
/ designer
/ art director
/ production artist
/ social media, web, print, packaging, e-mail, web
/ art director
/ production artist
/ social media, web, print, packaging, e-mail, web
Art Direction
Conceptualizing, styling, and art direction for our bi-annual Peak Campaign for back to school.
/ art direction, design
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Packaging
Packaging and label design for our Private Label ingredients that stay true to our brand personality and are print and production-ready.
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E-Mails & CRM
A selection of email layouts that blend brand voice with promotion-forward, thumb-stopping text and imagery.
