Green Chef
Green Chef is a premium, organic meal kit that I co-led design and art direction for for two years. I pitched design direction for some of our largest annual campaigns and brought them to life with our studio team before they passed imagery back to me to design with. I designed the current box design below — my heart flutters every time I see it in the wild.
/ designer
/ art director
/ production artist
/ social media, web, print, packaging, e-mail, web
/ art director
/ production artist
/ social media, web, print, packaging, e-mail, web
AAPI Month
Conceptualizing, styling, art direction and design for Asian American and Pacific Islander Heritage Month, showcasing dishes that highlight AAPI flavors.
/ art direction, design
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Back to School
Design and art direction for Back to School 2024, emphasizing protein swaps to meals and eating clean all day with addable market items.
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E-Mails & CRM
A selection of email, display, MMS, and iAM layouts from different campaigns (brand partnerships, holidays).
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Paid Social Ads
A selection of PDS layouts using our brand system and prioritizing performance.
